You're drowning in text. It's enough effort to get to through your inbox, never mind the weighty report that is, apparently, critical reading. The same is true for your reader. They're constantly bombarded by written messages. How will yours compete?
Most of us write instinctively, presenting our ideas in more or less the order that they occur to us. But this approach doesn't help your reader. That's why the structure of your text needs to mirror the way in which the brain processes data.
We'll guide you through the principles of producing crisp, clear, compelling writing, so that your ideas leap off the page and into your reader's mind.
Industry experience
We have extensive experience of training writing for people from insurance, reinsurance, consultancy, and FMCG.
two day writing skills course
Our two day course gives your team the opportunity to internalise and fully apply the principles behind crisp, clear, compelling writing. The training is highly tailored. We ask participants to submit writing samples in advance so that we can turn them into course material.
- £3,000
- Pre-consultation, course design, and course reporting included.
- Optimal group size: 6 participants.
Writing and editing services
We love writing. Send us your most unreadable documents - expenses policies, technical documents - and we'll turn them into copy that's a joy to read. We can also get you the results you need in internal and external comms - from telesales call structures to change management communications. Contact us to discuss your needs.